Retail, restaurants and brand consistency - hard working powder coatings deliver it all

Posted by on 24 September 2019

Working with retail or restaurant brands requires matching and using a brand color palette on many different aspects of your project. It will likely also require working with that same color palette on many different substrates, in different environments. When it comes to metal substrates (aluminum, steel etc.) then powder coated has got it covered. And it’s not just because it has an improved sustainability footprint compared to liquid paint.

People often think that powder coating is one product – “just get it powder coated”. Yes, you can powder coat metal substrates, but aside from adding color to the part, what else do you need from that coating?

  • Weatherability (protection from color or gloss fade, especially outdoors)
  • Scratch resistance
  • Chemical resistance
  • Corrosion protection

 The list goes on. With all these different product performance requirements, it should come as no surprise that there are different types of powder coatings. That will deliver the performance needed.

At IFS, we can create the color palette you need, in the various different product types required to deliver excellent product performance.

Take Subway. One of the many restaurant/retail brands that we have worked with. We all recognize the yellow and green, then of course there are the other more neutral colors in the store we don’t notice as much but are just as important. We matched the whole color palette in a variety of product types; exterior level coatings for storefront, windows and signage that need protection from color and gloss fade; interior coatings that need to look good, won’t face much weathering, but will still be bumped (bags, keys, umbrellas, kids etc.) so need good scratch resistance; and even coatings that don’t need any weathering protection as they’re unlikely to ever see the light of day, but will be wiped with chemical cleaners regularly.

Powder coatings that can meet all these performance challenges were formulated in the color palette to ensure brand consistency and performance across the floor.

color swatch

Our IFS architectural advisors are always at the end of a phone or an email to help you choose the right product type, check if we already have the color you want in the right product type and gloss level, and get color matches started for you when needed.

We understand that your clients brand is important to them and you, and we will help make sure that you get the colors and performance you need.