The Environmentally Responsible Choice
Marketing in Style with Powder Coated Signs (Part 2)
Retail businesses need effective marketing in order to be noticed and survive. Most companies use physical signs as part of their marketing strategy. Signs are frequently the first thing that customers see so it is imperative that they represent what businesses want the world to see.
A company’s brand, which is often represented on their signs, is typically a customer’s first impression of the business. For this reason, signs need the best quality of upkeep for long-term care. Powder coating is the answer for long-lasting protection and durability. IFS Coatings knows what retail businesses need and want, and they have a fantastic range of powder coatings for every application, stock colors and a color creation team ready to match the exact color your brand requires.
IFS has created high-quality powders perfect for all aspects of the retail environment. The powders can be applied to most metal surfaces including areas such as racks, shelves, displays, windows, storefronts, lighting, screens, panels and furniture. The biggest branding tool a company has is often its signs, so the color must be on brand and they must be cared for and maintained at the highest level; that’s where powder coatings come in to play.
IFS understands the design world and each design is backed up by exceptional customer service which is crucial for businesses relying on high-quality powder coatings to be applied to the signs they use in their business. IFS knows what architects and interior designers need for any type of design project, and they have done extensive research and development to make high-quality powder coatings the perfect choice.
The metal signs a company has outdoors need to be protected against weathering, especially UV resistance, rust, and corrosion. With exterior grade powder coatings, these signs will also be protected from the weather and other outdoor elements. Exterior grade powders, like Super Durables and Fluoropolymers, will provide a long-lasting color retention and great protection against corrosive elements like humidity and salt. Since physical signs represent who a company is, they should be well cared for. Otherwise, customers may view a dinged-up sign as how the business will treat them. Instead, a shiny and sleek sign gives them the confidence to use or shop at the company the sign represents.
One of the best ways to protect metal signs from corrosion and UV rays is the application of high performance, exterior grade powder coatings. Powder coating will also deliver better protection from chips, scratches, cracks, or flakes than liquid coatings so are the perfect partner to retail environments.
Besides the shape, name, and logo, a company must also decide upon its color schemes. IFS currently has over 55,000 colors and effects already matched. Want to create your own color mixture or get an exact match to your brand? Not a problem. IFS can give you the freedom to be as customizable as you want.
The existing powder colors range across the entire spectrum, including neon brights, soft pastels, metal looks such as bronze, copper and steel, blacks, whites and neutrals, all the RAL shades, some Pantone hues, wood tones and much more. Special effects can be added be added to any color and include different gloss levels, metallic or mica sparkles, textures, veins, wrinkles, hammer tones and even patterns through sublimation powders!
Do you have a color already established that isn’t listed on IFS Coating’s website? IFS can match i the exact right shade for you quickly and efficiently. Just send in a sample of the color, and IFS will match it and send you a sample panel to review to ensure you are completely satisfied with your shade. With over 55,000 existing colors and a professional and enthusiastic color team ready to create more, you can rely on IFS to deliver the coating of your choice!